Matt Kirby, managing director of leading events management company Crocodile Events was seeking to streamline the back office operations and customer experience for Crocodile events ever expanding client base. Matt had identified the cost benefits of automating these procedures and recognised the need to analyse Crocodile Events booking operations and seasonal trends. Matt commented "As a rapidly growing business we were aware that for maximum profitability and enhanced customer experience we needed to introduce a streamlined back office operation. We realised that the result would be double edged; both increasing our own efficiency and profitability and producing a smoother and easier process for our existing and potential clients. Our core objective was to supply information to the clients at the click of a button ad to analyse our booking process, allowing us to allocate our time to the areas of the business that were the most successful. 

Matt called netexperts and explained his requirements. He was looking a database system that was both cost effective for an expanding SME and that also allowed additions to the system without requiring full reworking. Matt was also looking for input from netexperts as to the feasibility of the project and other areas of rationalisation that a database system could bring to Crocodile Events". "We embarked on a full business process analysis with Crocodile Events in order to ascertain the full breadth of their requirements. This included a business process flow and mapping of the current paper systems that employed by Crocodile Events". "The database was designed against strict User Requirement Specifications to avoid the usual mistakes of database development whereby the developer does not fully understand the users needs. The final product was delivered on time and within budget. 

• Reduced turnaround time for client quotations.
• Reduced time for supplier billing
• Increase back office operations efficiency
• Ability to analyse client and supplier characteristics.
• Centralised management of all clients.

The design and the implementation of the database for Crocodile Events was a success for both parties. Matt commented "Through clear communication of what we required and netexperts ability to understand and translate these ideas, we now have a system that can grow with us and will prove more and more worthwhile as we expand our business and our events coverage.